Audience Targeting

My target audience is:
                                             •Males                                          
                                          •Young Adults                      
                          

•I have chose male because men stereotypically want to be big and masculine and look attractive to the opposite sex. Women could also take our product but its not as common as it is in males. Females stereotypically want to be slim and toned rather then have bulk muscle on them. Males tend to take our product as it’s a quick and easy way to bulk up and boost their self confidence.

   •I chose young adults as my age group even though its quite broad and its advised you don’t take our product until over the age of 16-18 depending on what type of protein you take. So I found it hard to aim at a specific age group, but my target age group would be around 16-26. Males are now more influenced by media and have more pressure in soceity to look good and take care of themselves. The reference I found below backs up my target age range as studies have found that my product is mostly used from people ages 12-18.

 ''A 2005 study published in Pediatrics, the journal of the American Academy of Pediatrics, found that protein powders and shakes were the supplements most commonly used by those aged 12 to 18.''
http://www.consumerreports.org/cro/2012/04/protein-drinks/index.htm

What have I learnt from this?
I have learnt that people stereotypically men as young as 12 consume my product, which is a bit younger than what I personally would have targeted as it's a young age and the body is still devleoping. Even though I have targeted my product more at young males as I think this is where my product will sell most successfully, there is an increase on women buying and consuming protein and using as a part of their lifestyle as its more glamorised on the front of magazines and you hear more about celebrities using it in their diet. ''Healthy is the new skinny!''

History and Development of the Media

The first American advertisement was broadcasted in the US on 1st July 1941 by the watchmaker Bulova; he paid $9 for this advertisement. It was displayed in New York station before a baseball game between Brooklyn Dodgers and Philadelphia Phillies. The advertisement lasted 10 seconds and showed a picture of a clock which was superimposed on to a map of the US, it also had a voice over with it which said ‘’America runs on Bulova time.’’ Below is a preview of the advert.

The first UK broadcast was on 21 September 1955,

advertising Gibbs SR toothpaste and was broadcast on ITV. It’s a lot longer then the Bulova advert with an actor, different scenes and cuts.

 

 

 

 

 Todays advert- As the dancing pony advert was such a success the company 3 released an app for iphone and andriod where you can make the pony dancy and also dress it up, you could send in your own short video made on your mobile phone to them and they aired there selected favourites on TV. You could also share your videos on social networking sites such as twitter and facebook.

What have I learnt from this?
I have learnt that advertising has come a long way since the first advert in 1941. Adverts are a lot more entertaining and arnt always focused on the specific product being advertised. A lot of adverts have clever humourus stories with them such as 'the dancing babies' Evian advert. Which at first you have no idea what it's advertising but when they show there logo and slogen the advert makes sense. This captures the audiences attention as its funny and there is also a catchy song that they dance too.

Preliminary Task 3

For the third task we had to create an advert with a randomly selected product, we ended up choosing a milk carton. 

Advert finished from India Hufton on Vimeo.

I think our advert came out pretty well I think we had good ideas behind it and the product we where advertising actually relates to what the actor is doing in the video. I think it all came together well with our catchy ending saying that the milk was 'also available in mini's'. Its a recognizable advert characteristic, it also makes it light hearted and slightly comical. 

Preliminary Task 2

For the second preliminary task we created a music video to Madonna- Candy this song was chosen for all of us to worth with and we could interpret it however we wanted as long as we followed the conventions for a music video. 

 
candy video from India Hufton on Vimeo.

I think we followed the conventions well and our music video was much more successful than our documentary. Our cuts of the dancing part I feel work well moving the setting but carrying on the dancing I think it flows well. I think the one thing we could improve on is speeding the cuts up a lot and not having so much of a story.

Preliminary Task 1

In this task we made a documentary on School food prices at our college, it involves interviews from two different opinions and cut away's as we tried to follow the codes and conventions of a documentary.

 
School food prices from India Hufton on Vimeo.
I feel this was our most unsuccessful video as the sounds dodgey and its hard to hear the people being interviewed. I feel the Mis-en-Scene could have been a lot better and also the quality of filming for example when the people are being interviewed we needed to think about applying the rules of thirds to the position of the camera.