The first American advertisement was broadcasted in the US on 1st July 1941 by the watchmaker Bulova; he paid $9 for this advertisement. It was displayed in New York station before a baseball game between Brooklyn Dodgers and Philadelphia Phillies. The advertisement lasted 10 seconds and showed a picture of a clock which was superimposed on to a map of the US, it also had a voice over with it which said ‘’America runs on Bulova time.’’ Below is a preview of the advert.
The first UK broadcast was on 21 September 1955,
advertising Gibbs SR toothpaste and was broadcast on ITV. It’s a lot longer then the Bulova advert with an actor, different scenes and cuts.
Todays advert- As the dancing pony advert was such a success the company 3 released an app for iphone and andriod where you can make the pony dancy and also dress it up, you could send in your own short video made on your mobile phone to them and they aired there selected favourites on TV. You could also share your videos on social networking sites such as twitter and facebook.
What have I learnt from this?
I have learnt that advertising has come a long way since the first advert in 1941. Adverts are a lot more entertaining and arnt always focused on the specific product being advertised. A lot of adverts have clever humourus stories with them such as 'the dancing babies' Evian advert. Which at first you have no idea what it's advertising but when they show there logo and slogen the advert makes sense. This captures the audiences attention as its funny and there is also a catchy song that they dance too.
India,
ReplyDeleteAgain, I am happy that you are adding entries and it is wise to embedd films and images to aid the visual presentation of the blog. However, in order to improve:
- Consider the size of the fonts that you are using. These seem pretty big and the mix of fonts between this and the next post looks a bit messy. Presentation is a key part of the mark and I would recommed that you choose a font and stick to this through the blog
- You MUST use some form of concluding paragraph in which you show what you have learned OR how you plan to use this information. The problem is that anyone reading this may wonder what the relevance of this background research is
- Finally, don't use the term 'broadcasted', the word 'broadcast' is a plural
Mr Bird