Audience Research

I wanted to find out what sort of adverts people found entertaining and enjoyed the most and their general opinion on them. Also to find out in their opinion on what makes a good advert, their favourite advert and what sort of media they use to be exposed to adverts.






- Questionnaire

I handed out 10 questionnaires to a mixed gender group of roughly the same age group. Here is an example of my questionnaire, one filled out and one not.

What have I learnt from doing this?
I have learnt that the public enjoy and remember generally humorous adverts more then others. All of my audience were 18 and under making them students. They all enjoyed similar genres of films for example comedy and thrillers and also watched similar channels such as E4 and BBC3 which is the sort of channel I would choose to put my adverts on.