•Males
•Young Adults
•I have chose male because men stereotypically want to be big and masculine and look attractive to the opposite sex. Women could also take our product but its not as common as it is in males. Females stereotypically want to be slim and toned rather then have bulk muscle on them. Males tend to take our product as it’s a quick and easy way to bulk up and boost their self confidence.
•I chose young adults as my age group even though its quite broad and its advised you don’t take our product until over the age of 16-18 depending on what type of protein you take. So I found it hard to aim at a specific age group, but my target age group would be around 16-26. Males are now more influenced by media and have more pressure in soceity to look good and take care of themselves. The reference I found below backs up my target age range as studies have found that my product is mostly used from people ages 12-18.
''A 2005 study published in Pediatrics, the journal of the American Academy of Pediatrics, found that protein powders and shakes were the supplements most commonly used by those aged 12 to 18.''
http://www.consumerreports.org/cro/2012/04/protein-drinks/index.htm
''A 2005 study published in Pediatrics, the journal of the American Academy of Pediatrics, found that protein powders and shakes were the supplements most commonly used by those aged 12 to 18.''
http://www.consumerreports.org/cro/2012/04/protein-drinks/index.htm
What have I learnt from this?
I have learnt that people stereotypically men as young as 12 consume my product, which is a bit younger than what I personally would have targeted as it's a young age and the body is still devleoping. Even though I have targeted my product more at young males as I think this is where my product will sell most successfully, there is an increase on women buying and consuming protein and using as a part of their lifestyle as its more glamorised on the front of magazines and you hear more about celebrities using it in their diet. ''Healthy is the new skinny!''
I have learnt that people stereotypically men as young as 12 consume my product, which is a bit younger than what I personally would have targeted as it's a young age and the body is still devleoping. Even though I have targeted my product more at young males as I think this is where my product will sell most successfully, there is an increase on women buying and consuming protein and using as a part of their lifestyle as its more glamorised on the front of magazines and you hear more about celebrities using it in their diet. ''Healthy is the new skinny!''
India,
ReplyDeleteI am glad that you have started presenting posts on here, but there are some improvements that need to be made:
- The post lacks images and I think that it would be wise to back-up some of your points with image based evidence, I.e., if you are making the point that, stereotypically, women are enouraged to look slim/attractive then you could use front pages of magazines in order to demonstrate this
- I would consider removing reference to socio-economic classification as this is a tough category in which to write about. It is better to stick with age and gender
Mr Bird